The Compañía de Turismo de Puerto Rico announced the launch of the Joyuda and Punta Arenas Gastronomic Route in Cabo Rojo. ^[1] The new gastronomic route includes exactly 35 food, bar and restaurant establishments across Joyuda and Punta Arenas. ^[2] Campaign support will include digital content, television advertising, on-site route signage, and the official website rutajoyuda.com. ^[3] Willianette Robles Cancel, executive director of CTPR, stated the campaign aims to boost local tourism and Cabo Rojo area economic activity. ^[4] Organisers state participating local businesses support the regional economy through job creation and small business investment. ^[5]